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Unlimited Internet Play (UIPLAY) was established in 1999 as an Internet Service Provider (ISP) that provides all ISP related services such as connectivity, email, hosting, and networking. UIPLAY currently provides one thousand two hundred emails to NUSMA members. UIPLAY bought out a software development company in 2002 and since then expanded its services to be an Application Service Provider (ASP) that provides cost-effective but advanced software development to enable its clients to establish their business on the World Wide Web. Simply put, UIPLAY specialize in creating turnkey cloud-based business applications.

UIPLAY developed PolicyNET (insurance management software) and DovesNET (funeral management software), which are enterprise resource management systems that Doves Group, 3Sixty Life, Black Management and Numsa Financial Services utilize in their core businesses.

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Managing Director
Ronelle Brits
BSc (Hons) Food Science

Ronelle graduated in Food Science and worked for a year at Simonsberg Cheese in Stellenbosch as a Food Scientist. Ronelle’s career started with an American Franchise in Miami, USA called the Great American Pie Company where she was responsible for all business aspects from franchise manuals, food manufacturing process, product costing, nutritional assessment and quality assurance. America was light years ahead in IT and she returned from this overseas experience 17 years ago determined to start an IT company. Ronelle has been with the NIC Group for 11 years and is the Managing Director of UIPLAY.

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